ToughStuff International has been named as one of the international finalists for the Ashden Awards for Sustainable Energy 2011. ToughStuff produces solar powered energy solutions for the developing world; the company’s products claim to provide high performance, durability and affordability while bringing sustainable light, mobile phone charging and radio to small households across Africa.
ToughStuff’s African operations are supported by regional offices in Nairobi, Lagos and Johannesburg — the company also distributes emergency kits in humanitarian crises, meeting the urgent energy needs of those affected by disaster and also creating long-term, sustainable outcomes for beneficiaries and their communities.
Over 50,000 ToughStuff kits have been distributed in Haiti and Pakistan and they have worked in close collaboration with international NGOs including Concern Worldwide, HelpAge International, Christian Aid and World Vision. .
“ToughStuff provides vital components for security and quality of life in developing countries, and in disaster hit zones. We help businesses form and develop at a grassroots level, thereby enhancing these communities in the long term. If the energy is sustainable, so are the benefits and we believe ToughStuff helps those communities achieve a better, safer environment,” said Roger Hattam, group general manager of ToughStuff.
The Ashden Awards for Sustainable Energy were founded in 2001 to encourage the greater use of local clean energy to address climate change and alleviate poverty. Since then they have rewarded over 120 winners across the world. The Ashden Awards work to showcase and celebrate best practice, to encourage the expansion and replication of winner’s work, raise awareness of the potential of local sustainable energy and advocate on their winner’s behalf.
The overall winner of the Award will be announced on 16 June 2011.














These devices are very useful for disaster zones where all power has been lost. They bring some normality back to people during a very stressful and heartbreaking time.
Also for medical purposes with devices such as solar powered blood pressure unit which enables off-grid medical aid and solar powered hearing aid recharger, which could also be used in developing countries.